Researching target audiences of different music magazines

During the process of making a magazine it is important to know what target audience you are aiming for. Each magazine has a type of music genre that their for example mojo magazine target audience is for people who listen to classic rock.

According to" http://www.bauermedia.co.uk/Brands/Mojo/   mojo audience

“Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."

So mojo look for an artist to appeal to the target audience for example people like bob Dylan. the Beatles groups like kings of Leon. Mojo target artist who were seen as the greatest rock icons.

In addition to magazines like NME THE NME target the audience by selecting artists that are current or something that is well known and is currently going on for instance in the 60s artists like the rolling stone and the Beatles were used.